As Creative Director at the Pantone Colour Institute, I help shape global colour direction and contribute to the development of the world-renowned Pantone Colour of the Year.
Working with international brands including Cornetto, Siemens, Nespresso and Mandarin Oriental Hotels, I translate colour intelligence into distinctive brand strategies, products and experiences, helping organisations use colour to create stronger emotional connections and commercial impact.
I am a regular contributor to Pantone trend publications including Pantone View Color Planner and Viewpoint Color, and I also contribute to Livingetc as a colour expert. My colour-led thinking and work are frequently featured in publications including Wallpaper, Dezeen, Highsnobiety, and ICON, and my career journey has been profiled in The Business of Fashion.
I am an experienced international public speaker and have presented at events including LeBook London, Melbourne Design Week, Fashion Forward Dubai, Clerkenwell Design Week, and the Superyacht Design Festival.
Through my studio work, I bring together a trusted network of colour designers, cultural specialists, and creative experts to deepen insight, broaden perspective, and enrich the work through collaboration.
Earlier in my career, I served as Head of Colour at leading trend agency WGSN, where I led colour strategy and forecasting across multiple industries. My career originated in fashion design, where I worked for brands including YSL and Champion Sports, grounding my approach in design, craft, and real-world application.
At the core of my practice is the connection between colour, brand identity, and color psychology — using colour to create meaning, emotional resonance, and purpose. I specialize in colour storytelling and naming, aligning colour choices with cultural moments, economic context, and the world around us. I believe colour reflects its time and plays an essential role in our collective history.