As Creative Director of the Pantone Color Institute, I contribute to key trend publications including Pantone View Home + Interiors and am part of the team responsible for creating the world-renowned Pantone Color of the Year. My work with Pantone also includes consultancy projects for global brands such as Nespresso and Mandarin Oriental Hotels, helping translate color insight into meaningful brand expression.

I am a regular contributor to Pantone trend publications including Pantone View Color Planner and Viewpoint Color, and I also contribute to Livingetc as a color expert. My color-led thinking and work are frequently featured in publications including Wallpaper, Dezeen, Highsnobiety, and ICON, and my career journey has been profiled in The Business of Fashion.

I am an experienced international public speaker and have presented at events including LeBook London, Melbourne Design Week, Fashion Forward Dubai, Clerkenwell Design Week, and the Superyacht Design Festival.

Through my studio work, I bring together a trusted network of color designers, cultural specialists, and creative experts to deepen insight, broaden perspective, and enrich the work through collaboration.

Earlier in my career, I served as Head of Color at leading trend agency WGSN, where I led color strategy and forecasting across multiple industries. My career originated in fashion design, where I worked for brands including YSL and Champion Sports, grounding my approach in design, craft, and real-world application.

At the core of my practice is the connection between color, brand identity, and color psychology — using color to create meaning, emotional resonance, and purpose. I specialize in color storytelling and naming, aligning color choices with cultural moments, economic context, and the world around us. I believe color reflects its time and plays an essential role in our collective history.

My work is always about taking color further — elevating its role, deepening its relevance, and celebrating the power and impact color truly deserves today.